The role of strategic marketing in the market space of medicine

Authors

DOI:

https://doi.org/10.56580/GEOMEDI43

Keywords:

strategic initiative, market security, Economic model of medicine, sectoral behavior, marketing value, relevant market

Abstract

The development of organizational processes in a medical organization is primarily determined by market efficiency and ensuring a competitive and safe environment. The mentioned circumstance indicates the correspondence between the business capabilities of the clinic and the current changes in the market, which consequently leads to a positive transformation in the treatment and business processes of the medical organization. The economic model of the organization can be perceived as the basis of strategic planning. A strategic approach in modern conditions ensures effective use of organizational advantages and neutralization of the factors that determine the vulnerability of the industry in the near term. The economic model of a medical organization is a representation of economic processes. The creation of the model should be consistent with the objectives of the study. The purpose of developing an economic model is to create a strategic plan through which strategic initiatives will be evaluated. The economic model corresponds to the development possibilities of the company. The model may undergo adjustments to take into account organizational and market changes.

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References

Berkowitz E. - Essentials of Health Care Marketing 2014

Greasley A. – Operations management. 2013

Cellucci L. - Healthcare Marketing: A Case Study Approach (Gateway to Healthcare Management) 2013

Harms F. - Gesundheitsmarketing als Managementkonzept. Health Care Competence Center Zürich 2010

Hoffmann S. – Angewandtes gesundheitsmarketing 2010

Робинсон Р., Пирс Дж. – Стратегический менеджмент. Питер. 2013

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Published

2024-06-18

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Section

Articles

How to Cite

1.
Lazviashvili L. The role of strategic marketing in the market space of medicine. MIMM. 2024;27(1). doi:10.56580/GEOMEDI43