The role of strategic marketing in the market space of medicine
DOI:
https://doi.org/10.56580/GEOMEDI43Keywords:
strategic initiative, market security, Economic model of medicine, sectoral behavior, marketing value, relevant marketAbstract
The development of organizational processes in a medical organization is primarily determined by market efficiency and ensuring a competitive and safe environment. The mentioned circumstance indicates the correspondence between the business capabilities of the clinic and the current changes in the market, which consequently leads to a positive transformation in the treatment and business processes of the medical organization. The economic model of the organization can be perceived as the basis of strategic planning. A strategic approach in modern conditions ensures effective use of organizational advantages and neutralization of the factors that determine the vulnerability of the industry in the near term. The economic model of a medical organization is a representation of economic processes. The creation of the model should be consistent with the objectives of the study. The purpose of developing an economic model is to create a strategic plan through which strategic initiatives will be evaluated. The economic model corresponds to the development possibilities of the company. The model may undergo adjustments to take into account organizational and market changes.
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